Founded in 1968, Subaru of America, Inc. (SOA) is the U.S. Sales and Marketing subsidiary of Subaru Corporation of Japan and is responsible for the distribution, marketing, sales and service of Subaru vehicles in the United States.

Subaru Product Line

Equipped with unique SUBARU BOXER® engine on all models and Symmetrical All-Wheel Drive on most, the Subaru product line, renowned for durability, reliability, traction and “active safety,” represents one of the highest repurchase-loyalty ratings in the U.S. market. Today, the Subaru product line includes the Impreza, WRX, STI, BRZ, Legacy, Outback, Forester, and Crosstrek.

Corporate Headquarters

Subaru of America, Inc. moved to its current Cherry Hill, NJ, facility in 1986. The $18 million, 115,000 square-foot, seven-story structure serves as the company’s national headquarters housing approximately 300 people in Finance, IT, Marketing, Sales and Product Planning. The company markets Subaru vehicles, parts and accessories through a network of approximately 600 retailers across the United States.

Subaru Operations Center

Located in Pennsauken, NJ, this 59,000 square foot building houses nearly 200 employees from Customer Loyalty, Government Relations, Parts, Service, Training, Customer Retailer Service and Subaru Financial Services departments.

Regional Offices

SOA has three regional and 12 zone offices that support local sales, marketing and retailer relations activities. The Subaru regional offices are located in Denver, CO; Cherry Hill, NJ; and Itasca, IL, and the zone offices are located in various cities throughout the United States. Nearly 100 people are employed in the regional and zones offices.

Regional Distribution Centers

Subaru operates 5 warehouses throughout the United States supporting Subaru retailer parts and accessories needs in the US and western Canada. Our warehouses are located in Florence, NJ; Douglasville GA (near Atlanta); Whitestown IN (near Indianapolis); Aurora CO (near Denver); and Portland OR. We have over 100 people employed at our warehouses.